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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
A/B testing Optimizely Performance Edge web testing
Optimizely Launches New Performance Edge Tool Designed To Streamline Web Testing

Optimizely Launches New Performance Edge Tool Designed To Streamline Web Testing

Optimizely's Performance Edge, powered by Cloudflare Workers, is designed to provide the fast web experiments by moving key…

Solution Spotlight January 22
A/B testing ABM AI attribution Hubspot Marketing Hub reporting revenue attribution
HubSpot Unveils Updated Marketing Hub Enterprise Platform

HubSpot Unveils Updated Marketing Hub Enterprise Platform

HubSpot has announced new features and capabilities within its Marketing Hub Enterprise solution, including revenue attribution reporting, AI-powered…

Industry News January 9
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A/B testing campaign performance Marketing analytics Optimove Streams
Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…

Solution Spotlight March 5
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The Importance of A/B Testing Sales Emails

The Importance of A/B Testing Sales Emails

We all want to make things better. But how do you know if your efforts really make a…

Demanding Views January 11
A/B testing marketing automation retargeting SalesRev web conversion
SalesRev Launches Automated Web Conversion Services

SalesRev Launches Automated Web Conversion Services

SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology.

Industry News August 23
A/B testing CEO of Dynamic Yield customized landing pages Dynamic Yield landing page builder landing page optimization Liad Agmon
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Dynamic Yield Launches Landing Page Builder

Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module.…

Industry News November 28
A/B testing behavioral data Co-Founder of CoreMotives CoreMotives email marketing individualized messaging marketing automation nurture programs one-to-one marketing Rhett Thompson Silverpop
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
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