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3 Misconceptions Of B2B Sales Engagement Dogma

There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.

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SalesLoft CEO Shares Perspective On Scaling Sales Engagement, Evolving BDR/SDR Role In Business

salesloftThe B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front of buyers and customers, many companies are choosing technology over personalized customer experiences.

Marketo Acquires Sales Engagement Platform ToutApp

1toutappMarketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed.

The company said ToutApp will fortify its strategy and portfolio of solutions for aligning sales and marketing and enhancing engagement, which includes its Marketo ABM and Marketo Sales Insights products.

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