Demand Gen Report

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Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify,...

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Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…

Industry News March 4

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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28