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SPS25 Day OneBlog

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid...

Featured

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

B2B Marketers Need to Know AEO – Answer Engine Optimization

Demanding Views
B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

Blog
Deep Researcher

Gong Unveils New AI Innovations to Help Rev Teams

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PathFactory Business series b2b. business to business, web template

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Latest Posts

What digital advertising trends will dominate B2B marketing decisions? Experts from Adtaxi offer their analysis of the top trends for 2025.

Thriving in 2025: Expert Predictions and Strategies for Digital Marketing Success

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and actionable insights to help you overcome obstacles and establish your brand…

Demanding Views February 14
Discover how Penn State harnessed Ivy.ai’s IVR bot to bolster call center efficiency, enhance responsiveness, and adeptly navigate the challenges of COVID-19.

How Penn State Revolutionized Crisis Management and Communication with AI-Powered Bots

As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the COVID-19 pandemic, the university had to rethink and…

Case Studies February 13
By analyzing thousands of social media posts, Oktopost has distilled actionable insights to help marketing and sales teams optimize their social media strategies.

New Research Reveals 5 Social Media Hacks for B2B Brands

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to…

Industry News February 11
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