by AJ Brown, LeadsRx | Sep 27, 2020 | Demanding Views
B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within...
by Michael Rodriguez | Sep 25, 2020 | Industry News
ABM platform Terminus has released new enhancements to its Terminus Engagement Hub, with the intent of helping marketers improve their account attribution and establish stronger relationships with their target accounts. The platform’s new capabilities include: A...
by Michael Rodriguez | Sep 25, 2020 | Industry News
RollWorks, an account-based platform, announced a new Site Visitor API that powers new integrations with Reactful, Hushly and Uberflip, aiming to provide insights and improve personalized account-based strategies. The personalization integrations include:...
by Michael Rodriguez | Sep 24, 2020 | Industry News
Casted, a podcasting platform, announced integrations with marketing technology providers HubSpot, Drift and WordPress, with the intent of helping B2B marketers deliver engaging content marketing experiences for buyers that drive greater pipeline and ROI. These new...
by Michael Rodriguez | Sep 24, 2020 | Industry News
Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109%...
by Marjorie Romeyn-Sanabria | Sep 23, 2020 | Industry News
Now in its fifth year, OpsStars has grown into a must-attend event operations and revenue-focused executives turn to for targeted education and networking. Demand Gen Report caught up with Rachael McBrearty, one of the LeanData executives shaping the agenda for the...
by Michael Rodriguez | Sep 23, 2020 | Industry News
Salesforce has announced enhanced capabilities for its sales automation solution Sales Cloud, aiming to provide users with a 360 view of their customers, create engaging buyer experiences and helping sales rep sell virtually seven months into the pandemic. The...
by Michael Rodriguez | Sep 22, 2020 | Industry News
TrustRadius, a peer review website for businesses, has announced a new feature for its TrustQuotes For Web content syndication tool, aiming to enhance website visibility in Google search results for improved website traffic and click-through rates. The new feature is...
by Michael Rodriguez | Sep 21, 2020 | Industry News
RollWorks has announced 180% growth of small and medium-sized businesses (SMBs) adopting their account-based platform. Alongside partnerships with other ABM platforms, the division of NextRoll reported it has seen a 70% year-over-year Q3 growth. Their ABM...
by Michael Rodriguez | Sep 21, 2020 | Solution Spotlight
Podcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other advertising mediums. Back-Of-The-Box Details LeadsRx Podcast Attribution...
by Deanna Ransom, Televerde | Sep 19, 2020 | Demanding Views
Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and...
by Michael Rodriguez | Sep 17, 2020 | Industry News
Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a provider of integrated strategy, content and technology services. The State of MarTech During a Pandemic report found that 43% of...
