by Michael Rodriguez | Sep 21, 2020 | Industry News
RollWorks has announced 180% growth of small and medium-sized businesses (SMBs) adopting their account-based platform. Alongside partnerships with other ABM platforms, the division of NextRoll reported it has seen a 70% year-over-year Q3 growth. Their ABM...
by Michael Rodriguez | Sep 21, 2020 | Solution Spotlight
Podcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other advertising mediums. Back-Of-The-Box Details LeadsRx Podcast Attribution...
by Deanna Ransom, Televerde | Sep 19, 2020 | Demanding Views
Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and...
by Michael Rodriguez | Sep 17, 2020 | Industry News
Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a provider of integrated strategy, content and technology services. The State of MarTech During a Pandemic report found that 43% of...
by Klaudia Tirico | Sep 16, 2020 | Industry News
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more...
by Michael Rodriguez | Sep 14, 2020 | Industry News
ABM platform Demandbase has appointed Allison Metcalfe as Chief Revenue Officer. Metcalfe, who was a Customer Success leader for Demandbase in the past, will be responsible for leading the company’s sales, advertising and customer success teams, as well as the...
by Michael Rodriguez | Sep 14, 2020 | Solution Spotlight
The True Influence Marketing Cloud is a digital platform that connects data and customer experiences to help marketing and sales understand, acquire and retain customers. It is designed to provide on-time, accurate demand generation, brand protection and campaign...
by Todd Davison, Demand Frontier | Sep 12, 2020 | Demanding Views
Nestled in the mountains in the heart of Colombia, Medellín has one of the most exciting and inspiring transformation stories in the world today. Once infamous for its dangerous reputation, Medellin has evolved radically over the past two decades, developing both its...
by Michael Rodriguez | Sep 10, 2020 | Industry News
Seismic, a sales and marketing enablement software provider, has appointed former Forrester-SiriusDecisions VP and Research Director Heather Cole as its new VP, Market Growth to help the company drive growth and inform go-to-market strategies. Cole specializes in...
by Marjorie Romeyn-Sanabria | Sep 4, 2020 | Case Studies
ARCOS, a software company that provides automated crew callout and resource management software for finding and tracking repair crews for utility companies, was looking to break into new industries. The company sought to pursue buyers within manufacturing, oil and gas...
by Shashi Upadhyay, Dun & Bradstreet | Sep 4, 2020 | Demanding Views
In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that...
by Michael Rodriguez | Sep 4, 2020 | Solution Spotlight
Customer lifecycle management software MetaCX is designed to help users establish, measure and prove their business’ value to their customer base to improve transaction outcomes by fostering an outcome-based approach between supplier and customer....
