Demand Gen Report

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

B2B Marketers Need to Know AEO – Answer Engine Optimization

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT...

B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

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Gong Unveils New AI Innovations to Help Rev Teams

News Brief

PathFactory Business series b2b. business to business, web template

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

Feature

Sales Engagement Platform lemlist Acquires AI Platform Claap

News Brief

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Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…

Feature February 5

%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…

News Brief February 4

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach…

Industry News February 3