Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

Demand Gen Report Names New Editor

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…

Blog June 4

Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline

During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…

News Brief May 25

Online business courses isolated cartoon vector illustrations set. Online MBA, B2B marketing online degree, business negotiations and leadership programs, distance learning vector cartoon. illustrati

ServiceNow, Xactly Unify Sales Order, Performance Management

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…

News Brief May 22