by James Hickey | Sep 29, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Sep 29, 2025 | News Brief
New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities. While eCommerce marketers are optimistic about achieving their goals, 99% report leaving key features of their marketing...
by Marie Aiello, SVP of Client Services, ContinuumGlobal | Sep 26, 2025 | Demanding Views
Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report seeing no measurable return on their...
by James Hickey | Sep 25, 2025 | News Brief
Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for...
by James Hickey | Sep 25, 2025 | News Brief
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with no duplication. Bringing together the best in data,...
by James Hickey | Sep 24, 2025 | Feature
In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in Marketing 2025 details how AI platforms are designed to enhance human...
by James Hickey | Sep 23, 2025 | News Brief
External IT spending is expected to approach $5 trillion for the first time, according to the findings of HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast. Companies have been prioritizing investments in IT in recent years to ride out increasingly...
by James Hickey | Sep 23, 2025 | Blog
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise? That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets...
by James Hickey | Sep 23, 2025 | News Brief
6sense has introduced a new a reimagined product that delivers on truly personalized outreach at scale without the manual work. AI Email is an evolution of 6sense’s Conversational Email to help marketing teams create and accelerate pipeline. Powered by intelligent,...
by James Hickey | Sep 22, 2025 | News Brief
pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ, marketers can now identify and engage technology and services buyers with better precision across industries, regions, and cohorts...
by James Hickey | Sep 22, 2025 | Blog
As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning Series (SPS) slated for the last week of October, we are not...
by James Hickey | Sep 22, 2025 | News Brief
Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted. Fixing the Foundation: The State of Marketing Data Quality...
