Demand Gen Report

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness...

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Bridging The Gap: Why AI Must Be Embraced In Customer Service

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…

Demanding Views January 21

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16

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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15