by Kelly Lindenau | Sep 25, 2024 | Feature
The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen as a hyper-targeted, sales-driven strategy while demand...
by Asaf Shevach, Lusha | Sep 20, 2024 | Demanding Views
The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of sales, yet sales prospecting can also increase conversion rates by...
by Kelly Lindenau | Sep 19, 2024 | Industry News
Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows. Specific benefits of the newly unified solutions...
by The B2BMX Team | Sep 18, 2024 | Blog
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals from across the country will gather in Alpharetta, GA, from Oct. 1-3, 2024, for an...
by The B2BMX Team | Sep 18, 2024 | Blog
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every B2B marketer to dive into. And guess what? They’re...
by Kelly Lindenau | Sep 17, 2024 | Industry News
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply rates dropped to 1.1% in the second week of January, while the winter...
by Kelly Lindenau | Sep 16, 2024 | Industry News
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” — fielded by Gartner — queried more than 1,000 B2B sellers from January through March 2024 to...
by Kelly Lindenau | Sep 14, 2024 | Industry News
Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain of “AI is the future!” While marketers and sales pros swap similar takes on how best to...
by Andrew Fingerman, PhotoShelter | Sep 13, 2024 | Demanding Views
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored...
by Kelly Lindenau | Sep 13, 2024 | Industry News
Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline. According to the Amplemarket, Duo is trained on...
by Kelly Lindenau | Sep 13, 2024 | Industry News
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice. To create a Brand Voice profile, Goldcast explained that...
by Kelly Lindenau | Sep 12, 2024 | Industry News
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users...
