Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice.
To create a Brand Voice profile, Goldcast explained that users can upload their brand guidelines or other marketing materials, which are then analyzed for tone of voice, sentence structure, writing style, keywords, emoji use, hashtags, text length and punctuation style. From there, the solution reportedly works to generate a unique Brand Voice profile, which the user can fine-tune and leverage in future text assets to mimic their brand’s voice, tone and style.
“For B2B brands, their marketing engine runs on content — blogs, social media posts, emails, case studies, white papers — but if the content being created isn’t connecting with your audience and reflecting the authentic tone and feel of your brand, it all falls flat,” said Palash Soni, CEO and Co-founder of Goldcast, in a statement. “Brand Voice takes the ease of AI content creation and makes it actually work for B2B marketers with impactful, converting, on-brand content.”
