by The B2BMX Team | Sep 18, 2024 | Blog
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every B2B marketer to dive into. And guess what? They’re...
by Kelly Lindenau | Sep 17, 2024 | Industry News
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply rates dropped to 1.1% in the second week of January, while the winter...
by Kelly Lindenau | Sep 16, 2024 | Industry News
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” — fielded by Gartner — queried more than 1,000 B2B sellers from January through March 2024 to...
by Kelly Lindenau | Sep 14, 2024 | Industry News
Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain of “AI is the future!” While marketers and sales pros swap similar takes on how best to...
by Andrew Fingerman, PhotoShelter | Sep 13, 2024 | Demanding Views
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored...
by Kelly Lindenau | Sep 13, 2024 | Industry News
Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline. According to the Amplemarket, Duo is trained on...
by Kelly Lindenau | Sep 13, 2024 | Industry News
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice. To create a Brand Voice profile, Goldcast explained that...
by Kelly Lindenau | Sep 12, 2024 | Industry News
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users...
by Kelly Lindenau | Sep 11, 2024 | Industry News
While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift...
by Kelly Lindenau | Sep 11, 2024 | Industry News
Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity. DatabookGPT is designed to help provide enterprise...
by Kelly Lindenau | Sep 11, 2024 | Blog
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought...
by Kelly Lindenau | Sep 11, 2024 | Blog
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the...
