by Kelly Lindenau | Sep 11, 2024 | Blog
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the...
by Kelly Lindenau | Sep 11, 2024 | Industry News
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is...
by Kelly Lindenau | Sep 10, 2024 | Industry News
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers. According to the companies, the partnership will: Allow existing Integrate users to leverage...
by Kelly Lindenau | Sep 6, 2024 | Industry News
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking. The integration will...
by Zachary Johnson, VDX.tv | Sep 6, 2024 | Demanding Views
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward E-commerce, is still growing: Nearly 900 B2B marketing decision-makers have...
by Kelly Lindenau | Sep 5, 2024 | Industry News
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal of offering integrated, end-to-end growth services. The...
by Kelly Lindenau | Sep 4, 2024 | Blog
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops for All-Access pass holders! These intimate, hands-on discussions will be led by some...
by Kelly Lindenau | Sep 4, 2024 | Financial News
Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and activate their hidden customer advocates. Champion is...
by Kelly Lindenau | Sep 3, 2024 | Industry News
Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships. Consensus plans to leverage ReachSuite’s offerings to help provide a new depth of...
by Helen Waite, Mindtickle | Aug 30, 2024 | Demanding Views
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed than ever and expect outstanding experiences throughout the purchase journey, and they won’t hesitate to look...
by Kelly Lindenau | Aug 29, 2024 | Industry News
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions. According to the company, the study — which includes more than 14,000...
by Kelly Lindenau | Aug 28, 2024 | Industry News
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94% of B2B...
