Demand Gen Report

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B2B Marketers Need to Know AEO – Answer Engine Optimization

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT...

B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

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Gong Unveils New AI Innovations to Help Rev Teams

News Brief

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How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Sales Engagement Platform lemlist Acquires AI Platform Claap

News Brief

Latest Posts

Jasper Launches AI Studio To Help Teams Build & Scale Gen AI Solutions

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows.

Industry News December 18

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What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12