by Kelly Lindenau | Jul 3, 2024 | Blog
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating & Delivering Content That Captivates In 2024” — conducted...
by Kelly Lindenau | Jul 3, 2024 | Industry News
Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know what vendor they’re going to pick once they surface. With more than two-thirds of the...
by Kelly Lindenau | Jul 2, 2024 | Industry News
Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to help go-to-market teams create engaging experiences...
by Demand Gen Report Team | Jun 28, 2024 | Industry News
Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights. Powered by Luster’s proprietary...
by Michelle Tilton, Gryphon.ai | Jun 28, 2024 | Demanding Views
The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked with striking a delicate balance between AI...
by Kelly Lindenau | Jun 28, 2024 | Case Studies
Kreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated concrete products that mimic nature. The company’s products are designed to enhance the aesthetic appeal and functionality of urban parks...
by Demand Gen Report Team | Jun 27, 2024 | Industry News
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create...
by Demand Gen Report Team | Jun 26, 2024 | Industry News
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform. The integration will reportedly help users:...
by Kelly Lindenau | Jun 26, 2024 | Industry News
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an integration that aims to create a targeted people list with...
by Demand Gen Report Team | Jun 26, 2024 | Industry News
Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions. Specifically, the new capabilities include: New tools...
by Demand Gen Report Team | Jun 26, 2024 | Solution Spotlight
ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency,...
by Kelly Lindenau | Jun 26, 2024 | Blog
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of episodes that feature on-site recordings from the B2B Marketing Exchange West,...
