Luster Debuts With AI-Powered Predictive Enablement Technology

Published: June 28, 2024

Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights.

Powered by Luster’s proprietary generative AI discourse engine, the technology seeks to revolutionize sales practice, skill mastery and performance by offering features such as:

  • Personalized, AI-simulated practice environments;
  • Drills to help sales reps practice skills such objection handling, value proposition delivery and discovery with specific personas; and
  • Rep and team level insights to surface skill proficiencies and deficiencies in real-time.

“With Luster, sales teams can finally stop practicing on their customers,” said Christina Brady, CEO and Co-Founder of Luster, in a statement. “Until now, practice was only possible through person-to-person role-play or live prospect and customer calls, which meant sales teams had to practice on their customers or with others who couldn’t provide impactful feedback. Our proprietary predictive enablement technology is uniquely positioned to solve this problem. Luster not only predicts and closes individual skill gaps, enabling sales teams to sell better and faster, but it also provides quantifiable ROI for sales leaders to measure the impact of their training.”

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