by Kelly Lindenau | Jun 28, 2024 | Case Studies
Kreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated concrete products that mimic nature. The company’s products are designed to enhance the aesthetic appeal and functionality of urban parks...
by Demand Gen Report Team | Jun 27, 2024 | Industry News
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create...
by Demand Gen Report Team | Jun 26, 2024 | Industry News
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform. The integration will reportedly help users:...
by Kelly Lindenau | Jun 26, 2024 | Industry News
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an integration that aims to create a targeted people list with...
by Demand Gen Report Team | Jun 26, 2024 | Industry News
Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions. Specifically, the new capabilities include: New tools...
by Demand Gen Report Team | Jun 26, 2024 | Solution Spotlight
ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency,...
by Kelly Lindenau | Jun 26, 2024 | Blog
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of episodes that feature on-site recordings from the B2B Marketing Exchange West,...
by Kelly Lindenau | Jun 25, 2024 | Industry News
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s Chief...
by Demand Gen Report Team | Jun 21, 2024 | Industry News
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The new product — WPP Open For B2B —is designed to reinvent how B2B marketers...
by Chad Sollis, AudioEye | Jun 21, 2024 | Demanding Views
Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete with automation, conversion optimization,...
by Kelly Lindenau | Jun 20, 2024 | Industry News
6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with access to buyer intelligence, contact data and predictive...
by Demand Gen Report Team | Jun 18, 2024 | Industry News
CallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise use and CallSine API for sales enablement and CRM systems. The company’s solutions are designed to harness the power of large language models...
