Demand Gen Report
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT...
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Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes…
News Brief May 8Siemens Reaches Deal to Acquire Wevolver
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign…
News Brief May 5The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the…
News Brief April 30





















