by Brian Anderson | Sep 15, 2015 | Industry News
Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last touch. Available on the Salesforce AppExchange, the new version also...
by Scott Yancey, Cloudwords | Sep 14, 2015 | Demanding Views
Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important...
by Brian Anderson | Sep 14, 2015 | Industry News
Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market. The enterprise software intends to offer...
by Brian Anderson | Sep 11, 2015 | Industry News
Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time insight into new marketing opportunities. The CMO Insights Report is positioned to analyze Salesforce data using Radius’ predictive...
by Brian Anderson | Sep 10, 2015 | Industry News
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase’s IP identification technology with WhoToo’s data assets positions B2B marketers to create targeted experiences for...
by Tonya Vinas, Contributing Editor | Sep 10, 2015 | Industry News
Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that...
by Kim Zimmermann | Sep 10, 2015 | Industry News
HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced last year and predictive lead scoring. The updates to the CRM system were designed to bring the company’s inbound philosophy for...
by Brian Anderson | Sep 9, 2015 | Industry News
Demand Gen Report has opened nominations for its fifth annual Killer Content Awards, which are designed to spotlight innovative B2B content marketing strategies and campaigns. The Killer Content Awards, known as The Finnys, aim to highlight content marketers and B2B...
by Kim Zimmermann | Sep 9, 2015 | Industry News
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining...
by Brian Anderson | Sep 8, 2015 | Industry News
SoMedia Networks, a cloud-based video production solutions provider, has rebranded as VidWrx. The name change positions the company to launch future demand generation and content marketing initiatives and expand into international markets. Prior to the rebranding,...
by By Benjy Feinberg, Behalf | Sep 8, 2015 | Demanding Views
Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services. This is where trade credit — or...
by Brian Anderson | Sep 8, 2015 | Industry News
LinkedIn has acquired Fliptop, a predictive sales and marketing software provider, for an undisclosed fee. The purchase intends to enhance LinkedIn Sales Navigator and potentially boost the company’s marketing offerings. Fliptop will continue to support its...
