Demand Gen Report

Dreamdata Funds Business team walking success ladder or steps, High potential and company development, growth. Concept of business success, leadership, innovation

Dreamdata Raise $55M to Empower B2B Marketers to Own Revenue

Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all...

Latest Posts

Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…

Industry News November 5

Online advertising on social media. PPC ad campaign. Targeted inbound ad. 3D digital marketing with programmatic social network advertising

The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate…

Demanding Views November 5

Integration concept, data system technology concept, integration icon with gears

Outreach Launches Integration with Clay to Streamline Sales Efforts

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating…

Industry News October 31