by Steve Scafidi | Sep 7, 2015 | Solution Spotlight
Brightcove is a video marketing solution designed to deliver online videos across a wide range of devices, providing marketers with additional opportunities to generate revenue and drive engagement. Features/Functions The video marketing suite aims to help marketers...
by Brian Anderson | Sep 4, 2015 | Industry News
Alteryx, a data analytics software company, announced it has launched a new release of its data blending and advanced analytics software. Alteryx Analytics 10.0 is designed to give data analysts deeper insight into their marketing analytics, while also enhancing...
by Brian Anderson | Sep 3, 2015 | Financial News
NewsCred, a content marketing platform, announced it raised $42 million in funding, bringing the company’s total funding to nearly $90 million to date. The seven-year-old company has experienced considerable growth over the past year; annual recurring revenue...
by Kim Zimmermann | Sep 3, 2015 | Industry News
HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and...
by Brian Anderson | Sep 2, 2015 | Industry News
The majority of CMOs (57%) say their budgets will increase over the next two to three years, and they are shifting their spending to advocacy and customer retention efforts from more traditional tactics, according to new research from The CMO Club. The report,...
by Steve Scafidi | Sep 2, 2015 | Industry News
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success by involving marketing teams in their social selling initiatives to help drive content messaging and enhance account-based marketing (ABM)...
by Steve Scafidi | Sep 1, 2015 | Solution Spotlight
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into marketing efforts. Features/Functions The solution provide a single-dashboard view of the performance of affiliate marketing programs....
by Dave Rigotti, Bizible | Sep 1, 2015 | Demanding Views
Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing. This...
by Kim Zimmermann | Sep 1, 2015 | Financial News
Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as...
by Brian Anderson | Sep 1, 2015 | Industry News
Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics. Among the new features is Slide Cast, a tool that positions sales reps to share content...
by Brian Anderson | Aug 31, 2015 | Industry News
A recent study conducted by Constant Contact highlighted that personalized email campaigns to smaller segments can lift email rates by roughly 150%. The study analyzed approximately 100 billion emails sent by Constant Contact users between 2014 and 2015. Findings show...
by Kim Zimmermann | Aug 28, 2015 | Industry News
Industry veteran Joe Chernov, who departed HubSpot amidst allegations of ethics violations, has been named VP of Marketing of InsightSquared, a sales analytics company. Chernov will lead the InsightSquared marketing department in driving brand awareness and global...
