by Brian Anderson | Mar 25, 2015 | Industry News
Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network. Part of the Salesforce Marketing Cloud, the tool is...
by Brian Anderson | Mar 25, 2015 | Solution Spotlight
The DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI. Features/Functions The platform’s call tracking capabilities are...
by Brian Anderson | Mar 24, 2015 | Demanding Views
By Braveen Kumar, Uberflip Sooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices. Somewhere down the line, we lose sight of their initial usefulness or,...
by Brian Anderson | Mar 24, 2015 | Industry News
Leadspace has partnered with Madison Logic Data, a move intended to provide Leadspace customers with access to Madison Logic Data’s database of key indicators of B2B buying intent. The partnership is positioned to provide Leadspace customers with visibility into...
by Brian Anderson | Mar 23, 2015 | Industry News
Altocloud launched its predictive communications platform designed to enhance customer sales and engagement with machine learning and real-time communications. The SaaS solution positions users to identify online visitors and offer personalized chat, voice, video and...
by Brian Anderson | Mar 20, 2015 | Industry News
The demographic of B2B buyers has shifted dramatically over recent years. Almost half of today’s B2B buyers are considered millennials, in comparison to the 27% of millennials who were B2B buyers in 2012. This is just one of the key findings from a recent B2B...
by Brian Anderson | Mar 19, 2015 | Industry News
Act-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft Dynamics CRM to house their data closer to the Microsoft infrastructure. This alliance with Microsoft positions Act-On to extend its existing cloud...
by Brian Anderson, Associate Editor | Mar 18, 2015 | Industry News
While it has been a successful tool for top-of-funnel demand generation, predictive marketing is becoming more widely used by B2B marketers to improve engagement at all stages of the buying cycle. Companies such as Salesforce have launched new predictive marketing...
by Brian Anderson | Mar 18, 2015 | Solution Spotlight
The SalesChoice Insight Engine is a predictive sales analytics platform intended to help sales teams forecast potential sales opportunities and focus on high-value target accounts. Features/Functions The solution is designed to enhance business performance by using...
by Brian Anderson | Mar 17, 2015 | Demanding Views
By Tyler Lessard, CMO, Vidyard As the CMO of a video marketing platform company, I understand that you might feel skeptical when I say that video is now a critical part of digital marketing programs — and that moving beyond YouTube as a hosting platform is becoming a...
by Brian Anderson | Mar 17, 2015 | Industry News
As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging. The offering, Oracle Data as a...
by Brian Anderson | Mar 16, 2015 | Industry News
Online forms with incentives have higher conversion rates, with contest forms averaging a 35% conversion rate compared to survey forms (14%), event registration (11%) and lead generation forms (11%). These are just some of the findings from the recently published 2015...
