by Brian Anderson, Associate Editor | Jun 30, 2014 | Industry News
At the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for...
by Brian Anderson | Jun 27, 2014 | Industry News
Qvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools. Pairing Qvidian’s sales execution solutions and Alinean’s value...
by Kim Zimmermann | Jun 26, 2014 | Industry News
Leadspace announced a new partnership with Oracle, enabling the social-driven demand generation platform to integrate with the Oracle Eloqua marketing automation solution. The integration will enable marketers to enrich existing leads or import leads from Leadspace...
by Brian Anderson | Jun 25, 2014 | Industry News
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation...
by Kim Zimmermann | Jun 24, 2014 | Solution Spotlight
The Kontera Content Discovery solution examines content throughout the Internet to help social marketers, content teams and community managers identify trends to incorporate into their marketing strategies. The Kontera Content Discovery solution examines content...
by Brian Anderson | Jun 24, 2014 | Demanding Views
By Chanin Ballance, CEO, MobilePaks Savvy marketers recognize that generating leads and nurturing prospects through the funnel is no longer enough. Often sales teams need nurturing too – or at least support with scripts, questions to spark dialogue, position...
by Kim Zimmermann | Jun 24, 2014 | Industry News
InsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams...
by Kim Zimmermann | Jun 23, 2014 | Industry News
Autopilot, a marketing automation platform, announced the launch of its CoPilot email sales automation tool. The new solution is designed to help companies easily find and engage their prospects using automated email flows. The service aims to remove all of the manual...
by Kim Zimmermann | Jun 20, 2014 | Industry News
Oracle Corporation announced that fiscal Q4 2014 revenues were up 3% to $11.3 billion, while software and cloud revenues were up 4% to $8.9 billion. In addition, cloud infrastructure-as-a-service (IaaS) revenues were up 13% to $128 million. New software licenses...
by Kim Zimmermann | Jun 20, 2014 | Industry News
SIM Partners, a local and social marketing automation SaaS technology provider, raised $8 million in Series A funding to further develop its Velocity platform. Velocity is designed to maximize an enterprise brand’s social, search and mobile reach at a location...
by Brian Anderson | Jun 19, 2014 | Industry News
BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or...
by Kim Ann Zimmermann, Managing Editor | Jun 17, 2014 | Industry News
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized. That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study,...
