by Kelly Lindenau | Feb 5, 2024 | Industry News
On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the amount of unwanted emails sent to inboxes. Bulk senders — which Google classifies as those who send more than 5,000 messages to Gmail addresses in one day — are...
by Kelly Lindenau | Feb 5, 2024 | Industry News
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through the launch of AUDIENCE. The new release seeks to help marketers access niche audience segments and more precisely refine their...
by Kelly Lindenau | Feb 2, 2024 | Demanding Views
In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge of minimizing the cost of ever-growing tech tools without a...
by Kelly Lindenau | Feb 2, 2024 | Solution Spotlight
Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is designed to accelerate speed-to-business value through powerful integrations, deliver 100% marketable and compliant leads with...
by Kelly Lindenau | Feb 1, 2024 | Industry News
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two strategic gifting companies. Kris Rudeegraap, CEO of...
by Kelly Lindenau | Jan 31, 2024 | Industry News
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users. Specifically, the innovations...
by Kelly Lindenau | Jan 31, 2024 | Solution Spotlight
Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal processes into one data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every...
by Kelly Lindenau | Jan 30, 2024 | Blog
Personalization is paramount when it comes to catching the eye of top accounts in today’s crowded digital landscape, but collecting buyer-related information has become somewhat of a minefield for marketers as the list of privacy laws grows longer each year. The...
by Kelly Lindenau | Jan 30, 2024 | Industry News
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify gaps in buying groups, optimize media partnerships and enable a better understanding of cross-channel marketing results. ...
by Kelly Lindenau | Jan 26, 2024 | Demanding Views
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on the wrong numbers is deeply counterproductive. And...
by Kelly Lindenau | Jan 25, 2024 | Industry News
SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims is the world’s first no-code generative AI application development product for enterprise applications and services. Compatible with both...
by Kelly Lindenau | Jan 25, 2024 | Industry News
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role, he’ll be responsible for the company’s communications strategy as Snowflake continues to grow and scale. Previously, Burns served as CCO at...
