by Kim Zimmermann | Jul 2, 2013 | Industry News
Since the announcement of Oracle’s plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle’s next steps and what industry thought leaders had to say about the move. While a story on the Eloqua restructuring topped...
by Kim Zimmermann | Jul 2, 2013 | Industry News
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David Lewis, CEO of DemandGen International. He presented this updated view...
by Kim Zimmermann | Jul 1, 2013 | Industry News
Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged to clearly demonstrate the ROI of their campaigns. In a move to fill that gap, Left Brain DGA, one of the leading demand gen consultancies, has...
by Kim Zimmermann | Jul 1, 2013 | Solution Spotlight
Net-Results Mobile for iOS allows users to view real-time activity data for prospects and customers from any iOS device. Net-Results Mobile for iOS gives sales reps and marketers real-time access to valuable prospect information for assigned leads. Net-Results Mobile...
by Kim Zimmermann | Jul 1, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks As discussed in Part 1 of this two-part essay, storytelling is reshaping marketing. Why? Because relationships are the new currency and you can’t build relationships through product...
by Demand Gen Report Team | Jul 1, 2013 | Industry News
Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have...
by Kim Zimmermann | Jun 28, 2013 | Industry News
Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still...
by Kim Ann Zimmermann | Jun 28, 2013 | Industry News
Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using the system to hone its quoting methods and targeted marketing...
by Kim Zimmermann | Jun 27, 2013 | Industry News
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to...
by Demand Gen Report Team | Jun 26, 2013 | Industry News
Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing — applications, platform and...
by Kim Zimmermann | Jun 26, 2013 | Industry News
The Sales Enablement Portal from Brainshark now includes an interface that is optimized for access by iPhones and Android smartphones so that mobile sales reps can efficiently find, view and share content. “With everything we work on, mobility is now part of the...
by Kim Zimmermann | Jun 25, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks You might still be one of them. Broadcast marketers. The digital world was like a candy store for them — more ways to distribute more messages, faster. It didn’t take long, though, for...
