Mid-Year Review: Acquisitions, IPOs and Content Strategy Top Of Mind For B2B Marketers

Published: July 2, 2013

Since the announcement of Oracle’s plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle’s next steps and what industry thought leaders had to say about the move. While a story on the Eloqua restructuring topped our Top 10 list for the first half, The Salesforce-ExactTarget mega-deal and Marketo’s IPO also captured a great deal of attention.

Readers also prepared for the year ahead by catching up with marketing automation predictions from executives at leading companies such as LeadMD, SiriusDecisions, DemandGen International, ANNUITAS and Raab Associates in our 2013 Marketing Automation Forecast report.

Another pressing topic among marketers during the first half of 2013 was innovative ways to engage with B2B buyers. From the 2013 B2B Content Preferences survey, Demand Gen Report noted B2B buyers continue to attach an increase in the growing importance to the role of content in their purchasing decisions. Other key ways to engage with buyers include trends in customer lifecycle management and social media marketing

Twitter was also on the minds of, as B2B buyers as they wanted to learn more about the social media network’s new lead generation card.

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Here are the top 10 mid-year articles that received the most page views on Demand Gen Report:

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition
The Year Ahead For Marketing Automation: Experts Weigh In
2013 B2B Content Survey: Trust Is A Make-Or-Break Issue For Today’s Buyers
Will Eloqua-Salesforce Integration Survive Oracle Acquisition? Industry Experts Weigh In
Three Reasons Marketing Automation Is So Hot Right Now
Marketo Files $75M IPO, Reveals Financial Details
The Salesfore.com-Exactarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Study Reveals Tracking Lifecycle Of Current Customers A Key Priority
Twitter’s New Lead Gen Cards Appeal To B2B Marketers With Seamless Data Capture
Inforgraphic: How Online Content Drives B2B Buying Decisions




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