by Kim Zimmermann | Jun 27, 2013 | Industry News
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to...
by Demand Gen Report Team | Jun 26, 2013 | Industry News
Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing — applications, platform and...
by Kim Zimmermann | Jun 26, 2013 | Industry News
The Sales Enablement Portal from Brainshark now includes an interface that is optimized for access by iPhones and Android smartphones so that mobile sales reps can efficiently find, view and share content. “With everything we work on, mobility is now part of the...
by Kim Zimmermann | Jun 25, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks You might still be one of them. Broadcast marketers. The digital world was like a candy store for them — more ways to distribute more messages, faster. It didn’t take long, though, for...
by Kim Zimmermann | Jun 25, 2013 | Solution Spotlight
Evergage offers a behavior-based web personalization platform that can help businesses obtain and keep more customers by generating greater conversion rates at every stage of the customer lifecycle. The platform enables B2B marketers to offer visitors dynamic,...
by Matthew S. McKenzie | Jun 25, 2013 | Industry News
B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more...
by Kim Zimmermann | Jun 25, 2013 | Industry News
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities and features that make it easier for B2B marketers to capture and promote the enthusiasm of their evangelists. Two new offerings – Maven...
by Kim Zimmermann | Jun 24, 2013 | Industry News
Business information provider ZoomInfo announced that it surpassed the 100,000-member mark for its ZoomInfo Community Edition, which provides B2B marketers with updated company data, including business emails, direct phone numbers, company background and news...
by Kim Ann Zimmermann | Jun 21, 2013 | Industry News
Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way to get leads from its web forms and trade shows into the sales pipeline. The company had recently migrated to Salesforce.com for its CRM software and...
by Demand Gen Report Team | Jun 20, 2013 | Industry News
Users of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform. Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter,...
by Kim Zimmermann | Jun 19, 2013 | Industry News
Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify. Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to...
by Fatima Lora, Assistant Editor | Jun 19, 2013 | Industry News
Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013...
