by Demand Gen Report Staff | May 29, 2013 | Industry News
Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable. Any great campaign begins with...
by Kim Zimmermann | May 29, 2013 | Demanding Views
Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos The first part of...
by Kim Zimmermann | May 28, 2013 | Solution Spotlight
Infusionsoft Sync for Gmail enables users to centralize contacts and communications, view Infusionsoft appointments and trigger sales automation through Gmail. The app was acquired from an Infusionsoft Marketplace Partner AutomationCore. Infusionsoft Sync for Gmail...
by Kim Zimmermann | May 28, 2013 | Industry News
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM’s web-based, automated approach...
by Kim Zimmermann | May 24, 2013 | Industry News
ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel. The new capability integrates Pardot’s technology into Facebook tabs built on...
by Kim Zimmermann | May 23, 2013 | Industry News
Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite. The latest version includes: Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary. A/B Split Testing: Test a message’s...
by Demand Gen Report Team | May 21, 2013 | Industry News
Brainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for...
by Demand Gen Report Team | May 21, 2013 | Demanding Views
By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 1 of 2) By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 1 of 2) As sales...
by Demand Gen Report Team | May 21, 2013 | Solution Spotlight
Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend. Features/Functionality Daddy Analytics brings together Salesforce, web analytics and Google Adwords. Daddy...
by Jonathan Lee | May 21, 2013 | Industry News
Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s. “Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the...
by Demand Gen Report Team | May 20, 2013 | Industry News
Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections. “Events represent the...
by Demand Gen Report Team | May 18, 2013 | Industry News
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to...
