by Kim Zimmermann, Managing Editor | Feb 20, 2013 | Industry News
Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard to measure the actual return on the investment. Marketers have been accustomed to speaking the language of clicks, page views, email open rates and other metrics, yet...
by Kim Zimmermann | Feb 19, 2013 | Demanding Views
By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I’ve seen marketing automation come a long way in the last few years. A rapid shift in marketers’ desire to show both brand impact and business results have fueled a transformation....
by Kim Zimmermann | Feb 19, 2013 | Solution Spotlight
Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics from CloudAmp. Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics...
by Kim Zimmermann | Feb 19, 2013 | Industry News
TreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently. The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface...
by Demand Gen Report Team | Feb 18, 2013 | Industry News
MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release. In the report,...
by Demand Gen Report Team | Feb 15, 2013 | Industry News
GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build, promote and sell their own customized pre-built business analytics tools, called Bashes, on the GoodData BashMarketplace. These Bashes are created by...
by Kim Zimmermann | Feb 14, 2013 | Industry News
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to help marketers address the challenges of increasing ROI, speeding implementation and reducing the overhead of day-to-day management....
by Kim Zimmermann | Feb 13, 2013 | Industry News
For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the process of cleaning up its database the company discovered hundreds of customers with...
by Kim Zimmermann | Feb 13, 2013 | Industry News
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver...
by Kim Zimmermann | Feb 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost More organizations have made content creation and distribution a priority for 2013, and have allocated a higher percentage of their budgets to prove it. But what’s all the fuss about? Why content marketing, and why now? By...
by Kim Zimmermann | Feb 12, 2013 | Solution Spotlight
The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience. The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience....
by Demand Gen Report Team | Feb 12, 2013 | Industry News
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands. Key milestones that fueled the 2012 success include: Increased...
