by Matthew S. McKenzie | Jul 10, 2012 | Industry News
Craig Moore, Service Director of Marketing Operations Strategies at SiriusDecisions, said this new crop of advanced analytics tools moves decision-makers away from manual analytics processes and towards more advanced predictive capabilities. “Business...
by Demand Gen Report Team | Jul 10, 2012 | Solution Spotlight
SmartTouch is designed to empower sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing tools. These can be deployed as a single, SaaS suite, or individual components can be deployed as needed to automate...
by Demand Gen Report Team | Jul 10, 2012 | Demanding Views
By Troy Burk, CEO & Founder, Right On Interactive In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data, and...
by Demand Gen Report Team | Jul 3, 2012 | Industry News
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number...
by Demand Gen Report Team | Jul 3, 2012 | Demanding Views
By Chad White, Research Director, Responsys There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to...
by Demand Gen Report Team | Jul 3, 2012 | Solution Spotlight
Act-On Insight also helps companies optimize their blog, social networks and media channels. Businesses can garner valuable information from monitoring their own blogs and comparing them with those of their competitors. For example, marketers can see trends in blog...
by Demand Gen Report Team | Jul 3, 2012 | Industry News
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to...
by Demand Gen Report Team | Jun 28, 2012 | Industry News
The survey, which is detailed in Corporate Visions’ Q2 2012 Sales and Marketing Messaging Report, found: Marketing creates content, but sales doesn’t always use it: More than half (65%) of respondents said their sales teams use less than half of the demand...
by Demand Gen Report Team | Jun 27, 2012 | Industry News
“We are excited to be partnering with Dell to offer our marketing automation solution to small and mid-sized businesses looking for ways to streamline their marketing,” said Adam Blitzer, COO, Pardot. “Our partner network allows us to spread the Pardot love even...
by Demand Gen Report Team | Jun 26, 2012 | Industry News
By Jon Russo, Founder & CEO, B2B Fusion It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the...
by Demand Gen Report Team | Jun 26, 2012 | Solution Spotlight
LeadLife Solutions released a new web site visitor tracking tool called Funnel Fixer, designed to capture critical information about anonymous digital behavior, such as pages viewed and activity prior to filling out a web form. The solution is aimed at helping...
by Demand Gen Report Team | Jun 26, 2012 | Industry News
“While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms,” says Amanda Batista, Managing Editor of DemandGen Report. “That’s why our...
