Pardot Launches Partnership With Dell To Provide Marketing Automation For SMBs

Published: June 27, 2012

“We are excited to be partnering with Dell to offer our marketing automation solution to small and mid-sized businesses looking for ways to streamline their marketing,” said Adam Blitzer, COO, Pardot. “Our partner network allows us to spread the Pardot love even further, and we’re in good company as a part of Dell’s group of best-in-class, cloud-based solutions.”

The two companies say they will focus on  enabling a pragmatic approach to cloud marketing that allows clients to leverage both new and existing resources. Through automating repetitive tasks and setting up custom business rules, the tools are designed to help marketers efficiently manage lead generation activities and measure their success.

“Pardot has developed and delivered a marketing automation solution proven to help small and mid-size businesses grow revenue while reducing costs,” said Paulette Altmaier, VP and General Manager, Dell Cloud Business Software. “Adding Pardot to the Dell Cloud Business Applications family of trusted SaaS applications helps our customers execute cost-effective, measurable marketing programs and campaigns.”

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