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New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data

New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data

Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…

Industry News June 7
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Pardot Rolls to Record Results Behind Customer and Partner Momentum

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012.…

Industry News July 13
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Pardot Launches Partnership With Dell To Provide Marketing Automation For SMBs

Pardot announced a new relationship with Dell that will use Dell Cloud Business Applications to deliver its marketing…

Industry News June 27
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series