by Demand Gen Report Team | May 17, 2012 | Industry News
The new functions are designed to simplify demand generation program creation and execution for marketers. eTrigue synchronizes data with WebEx and GoToWebinar, making the data immediately available for use in marketing campaigns and event follow up. By streamlining...
by Demand Gen Report Team | May 16, 2012 | Industry News
The new tool offers segmenting and targeting functionality, designed to enable marketers to create static and dynamic lists; these automatically update, based on any contact field, previous list membership and form submissions. Marketers also can customize email body,...
by Demand Gen Report Team | May 15, 2012 | Demanding Views
By Chris Baggott, Co-Founder, Compendium With shrinking marketing budgets, increasing online clutter and fierce competition for buyer attention, companies are re-evaluating their lead generation techniques and looking for new ways to influence buyers and energize...
by Demand Gen Report Team | May 15, 2012 | Industry News
Social Pull helps marketers drive “likes” to their Facebook business pages, capture email sign-ups and leads, and gather RSVPs for events, among other capabilities. The application includes a form builder and “like-gate” functionality. The social forms, which can...
by Demand Gen Report Team | May 14, 2012 | Industry News
Intuit is a provider of business and financial management solutions for small and medium-sized businesses, consumers, accounting professionals and financial institutions. Its flagship products and services, including QuickBooks, TurboTax and Quicken, are designed to...
by Demand Gen Report Team | May 11, 2012 | Industry News
Key points from the survey include insights into: MESSAGING: 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects...
by Demand Gen Report Team | May 11, 2012 | Industry News
“With the rise of digital marketing channels, there are now many ways to reach potential and current customers,” Melin said of the marketing automation space. “The specific challenge facing B2B marketers is how to determine the effectiveness of the marketing spend...
by Demand Gen Report Team | May 10, 2012 | Industry News
Other Q1 highlights include: A record 1,400 business owners attended InfusionCon, the company’s annual user conference Launching the Infusionsoft Marketplace with more than 50 integrated applications and nearly 100 Certified Partners $281 million e-commerce...
by Demand Gen Report Team | May 7, 2012 | Solution Spotlight
Eloqua recently released a Pinterest Cloud Connector from the Eloqua AppCloud, designed to enable marketers to natively drag and drop the Pinterest “Pin It” and “Follow” buttons to their most valuable content. Marketers using these drag and drop tools can provide...
by Demand Gen Report Team | May 7, 2012 | Demanding Views
By Matthew McKenzie, Senior Editor, DemandGen Report Here’s an interesting nugget for B2B marketers trying to get a grip on when – or whether – to invest in mobile-ready content: Less than 10% of the web is mobile-friendly today. These aren’t the guys...
by Demand Gen Report Team | May 2, 2012 | Podcasts
Demandbase CEO Chris Golec highlights the company’s recent growth initiatives, including the appointment of Amit Varshneya to VP of Strategic Services. The company recently launched its Strategic Services program to help customers assess the potential of their...
by Demand Gen Report Team | May 1, 2012 | Demanding Views
By Jeff Erramouspe, B2B Content Marketing Expert Content Marketing is the new black, or so you would believe based on the plethora of conferences, seminars, webinars, magazines and books dedicated to the topic. While some may argue that content marketing is just a new...
