Eloqua Launches New Pinterest Connector To Help Marketers Encourage Content Sharing

Published: May 7, 2012

Eloqua recently released a Pinterest Cloud Connector from the Eloqua AppCloud, designed to enable marketers to natively drag and drop the Pinterest “Pin It” and “Follow” buttons to their most valuable content. Marketers using these drag and drop tools can provide prospects the ability to share their content across the Pinterest network.

Marketers can embed the Pinterest “Pin It” and “Follow” buttons to their landing pages with one click. The “Pin It” button makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the “Follow” button allows a user to follow a brand’s Pinterest page.

“We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls,” said Steven Woods, Chief Technology Officer at Eloqua. “The best marketers in all industries are realizing this. But with any new platform, there’s initial anxiety. We’re making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

Tagged with:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series