by Kelly Lindenau | Oct 2, 2023 | Industry News
Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation, Agent3 for customer marketing and This Machine for customer journey creative. The company is adopting this “pick and...
by Kelly Lindenau | Sep 29, 2023 | Industry News
Pipedrive, a sales CRM for small businesses, revealed two updates to its Automations feature, which is designed to help admins build and set up efficient workflows with their teams. Automations seeks to empower users to design, customize and implement automated tasks,...
by Kelly Lindenau | Sep 29, 2023 | Financial News
Canvs AI, an insights platform built to unlock costumer and employee feedback, raised $15 million in a funding round led by Fulcrum Equity Partners with participation from other investors. The company plans to use the capital to accelerate product development and...
by Nancy Marzouk, MediaWallah | Sep 29, 2023 | Demanding Views
At some point in the future, there’s a chance that TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first-party data...
by Kelly Lindenau | Sep 28, 2023 | Industry News
BlueWhale Research, a provider of demand generation services for B2B technology organizations, expanded its senior leadership team by appointing John Connell as Chief Product Officer (CPO) and welcoming Kevin Flint to fill the newly created role of General Manager,...
by Kelly Lindenau | Sep 28, 2023 | Industry News
SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party...
by Kelly Lindenau | Sep 26, 2023 | Solution Spotlight
VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof, innovative advertising solutions driven by technology. The Lowdown VDO.AI is an adtech ecosystem that provides creative, AI-backed...
by Kelly Lindenau | Sep 26, 2023 | Blog
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is...
by Kelly Lindenau | Sep 26, 2023 | Industry News
Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company’s data-driven approach to more precisely target and surround buyers wherever they are. Through the debut of ABM CTV, Madison...
by Kelly Lindenau | Sep 26, 2023 | Industry News
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief...
by Kelly Lindenau | Sep 25, 2023 | Financial News
Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings the company’s total capital raised to $209 million. The Pixis platform is designed to provide a product suite that includes...
by Kelly Lindenau | Sep 25, 2023 | Industry News
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks...
