Demand Gen Report

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid...

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Sybill Secures $11M In Series A Funding To Expand AI Assistant

Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights.

Industry News July 31

Programmers cooperating at IT company developing apps

How Openprise Helps Rimini Street Save 108 Hours Of Service & Review Tasks Per Week

Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon…

Case Studies July 30

Business vector illustration. The sales team works around the clock.

95% Of Sales Reps Missing Quotas; Despite Leaders’ Confidence In Coaching: New Research

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released…

Industry News July 30