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Demand Gen Report

Vibe.co A person holds a remote in front of a vibrant TV screen, ready to browse and enjoy showsNews Brief

Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify,...

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SPS25 Day One

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

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B2B Marketers Need to Know AEO – Answer Engine Optimization

Demanding Views
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SPS25: New Session Added Focused for B2B Marketers Using AI

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Gong Unveils New AI Innovations to Help Rev Teams

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The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World 

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic…

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4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28
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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27
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