Demand Gen Report

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid...

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How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

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TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23

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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22