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SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping marketers who are planning for 2026 that are faced with creating a...

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Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

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SPS25 Day One

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

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B2B Marketers Need to Know AEO – Answer Engine Optimization

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SPS25: New Session Added Focused for B2B Marketers Using AI

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Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24
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TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23
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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22
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