by Barbie Mattie, Forrester | Apr 7, 2023 | Demanding Views
When we were developing Forrester’s “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing survey data for companies with more than 1,000 employees that grew revenue by more than 20% and compared it against companies...
by Klaudia Tirico | Apr 5, 2023 | Industry News
Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving as Outreach’s Chief Evangelist for two years. Shea will work alongside CEO and Co-founder Carson Conant to advance the company’s...
by Klaudia Tirico | Apr 5, 2023 | Industry News
Quick Scoop: Drift hired David Voll as SVP of Strategy. Voll will be responsible for defining and executing Drift’s business strategy. Prior to Drift, Voll was Executive Director of Value Creation at Vista Consulting Group. Drift, a Conversation Cloud company,...
by Klaudia Tirico | Apr 5, 2023 | Solution Spotlight
The Xactly Intelligent Revenue Platform marries artificial intelligence and more than 17 years of proprietary data in easy-to-use applications. The solution is designed to align seller behavior with boardroom strategy to create a resilient, predictable and profitable...
by Kelly Lindenau | Apr 5, 2023 | Blog
In the words of Walt Disney’s (creepy) puppets, “it’s a small world after all.” OK, I’m sorry for getting that song stuck in your head, but it’s true: Due to the market expansion powered by today’s interconnected, digital...
by Kelly Lindenau | Apr 4, 2023 | Industry News
Quick Scoop: Anteriad acquired BNZSA to bring localized expertise to Anteriad’s global footprint, including the ability to execute campaigns in 26 languages. Anteriad and BNZSA share an approach that combines data, technology and a high-touch client service...
by Kelly Lindenau | Apr 4, 2023 | Industry News
Quick Scoop: Salesloft announced several platform enhancements, including multi-language support and generative AI. Through the innovations, the company seeks to improve seller productivity and support global expansion. Additional innovations include tracking sales...
by Randy Frisch, Uberflip | Mar 31, 2023 | Demanding Views
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn’t mean they have to taint everything they touch — and this is even more true when it comes to your customers. Despite your most strategic planning and best efforts, you...
by Kelly Lindenau | Mar 31, 2023 | Industry News
Quick Scoop: DemandScience revealed the general availability of its sales intelligence tool, Klarity. Klarity taps into DemandScience’s global database to help users create custom workflows, generate and save shared lists and monitor team activity. According to...
by Klaudia Tirico | Mar 30, 2023 | Industry News
Quick Scoop: Hyros appointed Inman Breaux as CEO. Former Founder and CEO Alex Becker stepped into the role of CRO. Breaux will focus on expanding Hyros’ GTM strategy, while Becker will head up product development. Hyros, a multichannel attribution company...
by Kelly Lindenau | Mar 29, 2023 | Industry News
Quick Scoop: Sendinblue unveiled a new chat widget, Conversations. Conversations is designed to manage customer communications across all messaging channels. The new product is available in a “freemium” model. Sendinblue, a digital marketing platform, released...
by Klaudia Tirico | Mar 28, 2023 | Solution Spotlight
Sinch’s cloud communications platform is designed to help businesses reach anyone through mobile messaging, email, voice and video in seconds. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use...
