by Klaudia Tirico | Mar 30, 2023 | Industry News
Quick Scoop: Hyros appointed Inman Breaux as CEO. Former Founder and CEO Alex Becker stepped into the role of CRO. Breaux will focus on expanding Hyros’ GTM strategy, while Becker will head up product development. Hyros, a multichannel attribution company...
by Kelly Lindenau | Mar 29, 2023 | Industry News
Quick Scoop: Sendinblue unveiled a new chat widget, Conversations. Conversations is designed to manage customer communications across all messaging channels. The new product is available in a “freemium” model. Sendinblue, a digital marketing platform, released...
by Klaudia Tirico | Mar 28, 2023 | Solution Spotlight
Sinch’s cloud communications platform is designed to help businesses reach anyone through mobile messaging, email, voice and video in seconds. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use...
by Kelly Lindenau | Mar 27, 2023 | Industry News
Quick Scoop: ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies. Through the partnership, organizations can build targeted promotional campaigns, scale personalized webinars, automate key multimedia processes, capture prospects’...
by Paul Gibson, Demandbase | Mar 24, 2023 | Demanding Views
Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in every industry to cut back: Workers are being laid off, budget and resources squeezed and return on...
by Klaudia Tirico | Mar 23, 2023 | Industry News
Quick Scoop: Five9 strengthened its partnership with Invoca to offer a joint solution designed to enable real-time data insights. The solution, “PreSense,” unites Five9’s CX platform with Invoca’s conversation intelligence to provide contact center agents...
by Kelly Lindenau | Mar 22, 2023 | Industry News
Quick Scoop: One AI released an AI-powered CRM solution. The new feature leverages multilingual AI to help uncover customer sentiment and automate time-intensive tasks. Reported benefits include enhancing customer engagement, increasing revenue and maximizing lead...
by Kelly Lindenau | Mar 22, 2023 | Industry News
Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium Edition is infused with Bombora intent data to identify intent topics and research spikes, while the Free Edition provides...
by Kelly Lindenau | Mar 21, 2023 | Industry News
Quick Scoop: Contentstack announced a ChatGPT-powered AI assistant for its headless CMS platform. The AI assistant seeks to help teams create brand- and tone-specific content, summaries, outlines, keyword-optimized blogs and more. Contentstack, a composable digital...
by Klaudia Tirico | Mar 21, 2023 | Industry News
Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track and measure source, channel and revenue attribution. Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales...
by Klaudia Tirico | Mar 20, 2023 | Solution Spotlight
Wistia is a complete video marketing platform designed to help teams create, host and analyze the impact of their videos in one place. Wistia’s mission is to help every business thrive with video, so the platform is packed with features like video player...
by Jim Schleck, Speedeon | Mar 20, 2023 | Demanding Views
Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves. With the availability of new platforms and channels, customer engagement with brands varies across platforms, leaving some marketers flustered or...