Demand Gen Report

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals...

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PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

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SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

Blog

Latest Posts

AI-Powered Responsive Platform Seeks To Accelerate Growth, Mitigate Risk & Improve UX

Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale…

Solution Spotlight June 18

How B2B Can Use Sonic Branding To Drive Digital Engagement

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have…

Demanding Views June 14

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Movable Ink Adds 3 New Features To AI-Native Personalization Solution

Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions…

Industry News June 13