by Christina Cargulia | Oct 31, 2022 | Solution Spotlight
Lusha is a crowdsourced data community and sales intelligence platform that empowers B2B sales professionals to identify, engage and close qualified prospects. Salesforce Data Enrichment (SFDE) is an automated audience-based enrichment solution that enables users to...
by Taylor Young, Terminus | Oct 28, 2022 | Demanding Views
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams scrambling, feeling overwhelmed and often ill-equipped to drive opportunities forward. Despite this, marketers are still charged with meeting...
by Christina Cargulia | Oct 27, 2022 | Industry News
Salesforce, a cloud-based software company launched its newest innovation – Salesforce Contact Center, which aims to turn company contact centers into transformed hubs of automated, intelligent and real-time customer service. Contact center leaders can aim to leverage...
by Christina Cargulia | Oct 27, 2022 | Industry News
Conversica, Inc.,a provider of conversational AI solutions, unveiled Conversica Chat and Conversica Answers, two human-like AI advancements designed to enable the company’s Revenue Digital Assistants (RDAs) to engage every lead, prospect and customer in...
by Kelly Lindenau | Oct 27, 2022 | Industry News
Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner,...
by Kelly Lindenau | Oct 27, 2022 | Industry News
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users of inriver’s product information management (PIM) solution to experience the power of DSA via self-service...
by Kelly Lindenau | Oct 26, 2022 | Blog
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well… But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that...
by Kelly Lindenau | Oct 24, 2022 | Industry News
&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open’s enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds...
by Kelly Lindenau | Oct 24, 2022 | Industry News
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of...
by Christina Cargulia | Oct 24, 2022 | Solution Spotlight
StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to all users of the StackAdapt DSP. Users will receive guaranteed viewability when utilizing in-game for ad placements, along with...
by Summer Craig, Craig Group | Oct 21, 2022 | Demanding Views
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed. After almost 20 years in this field, I...
by Christina Cargulia | Oct 20, 2022 | Industry News
Wistia, a video marketing platform, launched Wistia Live, a new feature that seeks to empower B2B marketers to create, host, market and analyze the impact of webinars and live events. This new addition aims to help marketers transform their single-use webinar content...
