by By Kelly Lindenau & Klaudia Tirico | Oct 11, 2022 | Blog
Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the...
by Christina Cargulia | Oct 11, 2022 | Solution Spotlight
Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and...
by Joe McNeill, Influ2 | Oct 7, 2022 | Demanding Views
Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the brunt of recession layoffs. Unfortunately, the need to accomplish more with fewer...
by Christina Cargulia | Oct 6, 2022 | Industry News
Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in...
by Kelly Lindenau | Oct 5, 2022 | Industry News
Invoca, an AI-powered conversation intelligence, revealed several new product updates at its annual Invoca Summit. The innovations seek to help organizations drive more efficient marketing, faster revenue growth and better customer experiences. The new releases...
by Kelly Lindenau | Oct 5, 2022 | Industry News
Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The intuitive reporting dashboard is designed to assist team leaders to discover activity and trends, such as popular meeting days, top...
by Christina Cargulia | Oct 5, 2022 | Industry News
6sense, a revenue intelligence platform, announced new product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference aims to provide B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate...
by Kelly Lindenau | Oct 5, 2022 | Industry News
ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than 235 million B2B professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo leverages automated...
by Kelly Lindenau | Oct 4, 2022 | Blog
A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and...
by Christina Cargulia | Oct 4, 2022 | Industry News
Winning by Design (WbD), a B2B revenue consulting and training company, launched a new Customer Success (CS) Operating Model and has updated multiple courses across its global Revenue Academy. The new courses include Skills Coaching, Selling into Enterprise Accounts,...
by Kelly Lindenau | Oct 4, 2022 | Case Studies
Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie’s CEO, explained that its customers often missed the real-time notification of testing success or failure, and when they did notice, they only...
by Christina Cargulia | Oct 4, 2022 | Industry News
Jotform, an online forms SaaS solution, launched Jotform Sign, an E-signature product that includes automation. Jotform Sign aims to help businesses send out signable documents with less setup time, streamline workflows and save time and money. The platform is...
