Act-On Unveils New SMS Automated Marketing Solution

Published: October 11, 2022

Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and personalized mobile engagement.

Back-Of-The-Box Details

Act-On’s SMS solution is the latest investment in evolving the platform to meet the needs of modern marketers. With an ever-increasing need to communicate with customers in real-time, many communications require the immediacy and simplicity of SMS. Features of the new implementation include:

  • Behavioral data tracking;
  • Segmentation and reporting;
  • Quick sending;
  • Simplified content creation;
  • Easy opt-in list management; and
  • Complete performance reporting.

Who It’s For

The SMS Automated Marketing Solution reporting tool is for any marketer who uses SMS communications to connect with audience segments. Adapting and evolving with technologies is paramount for marketers to keep an inside track of the consumer and SMS allows consumers to be reached through a new channel.

What It Solves

Act-On’s SMS Automated Marketing Solution allows marketers to tap into new communications channels and meet customers where they are. In today’s digital-first, omnichannel communications environment, marketers must be able to leverage multiple channels of engagement to reach their target audience.

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What Makes It Special

Built directly into Act-On’s platform, the solution’s goal is to surpass other competitive offerings of SMS “bolt-ons” and empower marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build automated SMS campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now utilize direct engagement with consumers through their mobile devices.



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