Demand Gen Report

Hightouch Data Frustrated Businesswomen Analyzing Data on Tablet in Modern Office Setting

Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch

A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The...

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Research Recap: Branded Email Signatures Increase Company Recognition, Trust

More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is…

Industry News April 8

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Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…

Industry News April 8

Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…

Demanding Views April 5