by Christina Cargulia | Mar 22, 2022 | Solution Spotlight
Invoca is a conversation intelligence platform for revenue teams. The company’s no-code integrations library, which includes no-code versions of existing and new integrations for Google Analytics 4, Meta Conversions API and Slack, is designed to help revenue...
by Kelly Lindenau | Mar 21, 2022 | Industry News
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools needed to orchestrate omnichannel direct mail campaigns. Iterable helps brands leverage all pieces of customer data to create individualized...
by Kelly Lindenau | Mar 18, 2022 | Industry News
Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the protocols and guidelines needed to balance buyer privacy with data-driven prospect...
by Randy Frisch, Uberflip | Mar 18, 2022 | Demanding Views
Sales and marketing alignment has been one of the buzziest catchphrases in the B2B world in recent years, and rightly so. It’s crucial to elevating the customer experience and getting drastically better business outcomes. Here’s the good news: Because of...
by Christina Cargulia | Mar 18, 2022 | Industry News
LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report to CEO Scott Howe and help lead LiveRamp’s growth journey, with a specific focus on the company’s privacy-first data collaboration platform,...
by Kelly Lindenau | Mar 17, 2022 | Industry News
TrustRadius, a research and review platform, revealed an intent data integration with LinkedIn Matched Audiences. The new partnership seeks to provide Matched Audience users with downstream intent data from TrustRadius to help them target and convert in-market...
by Christina Cargulia | Mar 17, 2022 | Financial News
Amagi, a cloud-based SaaS technology company for broadcast and connected TV, raised $95 million in funding, following 108% YoY growth in revenue. The round was led by Accel along with the existing investors Norwest Venture Partners and Avataar Ventures....
by Christina Cargulia | Mar 16, 2022 | Industry News
Vidyard, a video messaging platform for businesses, is teaming up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and...
by Christina Cargulia | Mar 16, 2022 | Industry News
Drift, a provider of conversational marketing and sales tools, released a new product designed to personalize the customer’s online experience. By combining its core products into one suite of tools, the company intends to offer a line of communication between...
by The Demand Gen Report Team | Mar 16, 2022 | Blog
In the modern world of content overload, it’s essential that marketing teams generate unique campaigns to stand out and appeal to buyers. As organizations shed the “B2B is boring” stereotype, they’re turning to out-of-the-box campaigns to engage prospects:...
by Christina Cargulia | Mar 15, 2022 | Solution Spotlight
ZoomInfo is a provider of modern go-to-market software, data and intelligence for more than 25,000 companies worldwide. The company’s revenue operating system, RevOS, is designed to empower B2B sales, marketing, operations and recruiting professionals to...
by Alice Walmesley & Tom Cosgrove, Gartner | Mar 15, 2022 | Demanding Views
Never has it been clearer that the B2B sales playbook that got us here will not get us where we need to be. The traditional sales model driven by seller interaction is increasingly out of sync with B2B buyers’ preferences for rep-free purchases. While reps play...
