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E-books

Breaking Down The 4 P’s Of A Successful Lead Follow Up

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers.This survey report evaluates the lead response efforts of 866 companies using the “4 P’s” of lead engagement as metrics for success, including: Promptness: Only 13% of all companies responded within the first five minutes of receiving an inquiry; Personalization: Over…

The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it to create personalized campaigns, provide buyers with relevant information and automate lead engagement. This E-book examines eight key areas where AI significantly impacts the way marketers work, including: Predictive analysis; Content marketing; Account-based marketing; Lead engagement; and Much more! 50% of marketing leaders are already…

How To Overcome The Pain Points Of Your CRM

Your CRM is only as good as the data in it, as data solves common pain points of marketing operations. If fueled by dirty data, your CRM becomes yet another obstacle hindering your team's success. Leveraging research and commentary from industry analysts, this E-book explores how your marketing team can produce top-notch CRM results by improving data quality in areas…

Fundamentals Of A Successful Website Personalization Strategy

Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you'll discover the fundamental components to include in your website personalization strategy. You'll also learn: Methods for selecting a personalization solution; The concepts to keep in mind when developing audience segments; Data types for targeting visitors; The three main categories of personalization tactics; and An exploration of…

An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue

Unlike passive content, content activation never leaves the buyer’s next step to chance. It orchestrates content-driven journeys that progress prospects faster and more accurately. In this E-book, you'll learn how content activation: Focuses on the buyer's immediate information needs; Removes the obstacles to self-education; Spots the hottest prospects so you can accelerate to a sale; and Serves less engaged prospects…

Content Experience Impact: And The Buyer’s Journey

The Impact Of Content Experience On The Buyer's Journey This benchmark study details how B2B marketers are creating impactful content for their buyers at every stage of the journey. Some key findings include: Over half of participants report that budget constraints are their biggest barrier to content marketing; Almost two-thirds of participants have only basic or no measurements of content…

How To Build A Business Case For A Data Management Program At Your Company

You know that it's critical for your company to invest in data management. Now you just have to convince everyone else. In this guide, learn 10 key areas where a data management program can help improve both the top line and the bottom lines, including how it helps: Increase lead conversion by reducing follow-up time;Improve the effectiveness of predictive analytics…