Subscribe

E-books

6 Easy Steps To Kickstart A Killer CXM Program

"The customer is always right!" Right? Maybe not. But now that customers can interact with your business on multiple channels, and broadcast their opinions in an instant, "always" takes on a whole new meaning. Although tracking and responding to customer issues across touchpoints may seem daunting, the reality is you can easily and proactively delight customers with a solid customer…

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features the top 10 B2B marketing trends to watch in 2019, chosen by 200 of your B2B peers. While personalization as a theme weaved its way through many of our top trends, a return to data and old-school approaches was not far behind. Read on to…

Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies

GDPR continues to give B2B organizations a tough time. Many marketing and sales professionals worldwide are united in their confusion regarding who's affected, what's permitted and what on earth are they to do now?! Meanwhile, we are all aware of how risky and costly it is to stay misinformed. To help ease you into today's new GDPR reality and clarify…

The Building Block Guide To Marketing Attribution

Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not yet embraced attribution as a means to do this. This E-book provides a real-world view of how companies such as Smarsh and Kaltura are implementing and using attribution, with lessons on the challenges they faced and the steps they took to realize the benefits of…

The Savvy Marketer’s Guide To Personalized Demand Gen

Your demand generation strategy is only as good as the data that powers it. But not just any data, but contact and account data. This E-book explores how you can tackle demand gen the savvy way, using only the freshest, most up-to-date data to ensure your company's solution and/or service is top of mind, at the right time. Read on…

The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

IAs modern marketing and sales teams focus on accounts, their buying groups and the individual needs of the people that make up these groups, they realize that they need the right data to fuel marketing and sales efforts. Ultimately, leveraging the FIRE methodology — an acronym for Fit, Intent, Recency and Engagement — can position B2B businesses to narrow down…

The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions

By combining quality content with a remarkable experience, marketers can drive engagement rates and boost results. The key components that impact the content experience are environment, structure and points of engagement. This report outlines eight ways marketers can enhance the content experience and move the needle for current and prospective customers. Key takeaways include: Placing content in more than one…