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E-books

Artificial Intelligence for Sales and Marketing

The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing and sales automation tools, it's easier than ever to get your message out to prospects.But when they respond and express interest, it's not easy to engage every single one of them to find out who's truly interested in your product or service. This E-book will…

Customer Reviews: 3 Steps To Create a Review Strategy For Your Business

As part of their online research, buyers engage with ratings and reviews to build a transparent, pre-purchase expectation for a product. In fact, 85% of tech buyers read up to 10 online reviews before making a purchase, according to G2 Crowd. Access this three-step guide to collecting, responding to and leveraging customer reviews to your company's advantage. Just fill out…

To Challenge Or Not To Challenge? Status Quo

Matching the Message to the Moment in the Customer Lifecycle Challenging your prospects, provoking the buyer, leading with unexpected insights. These disruption-minded messages are the lifeblood of the story you need to tell when you're the outsider trying to acquire new customers. But applying that same messaging approach to keeping customers and expanding profitability will backfire. To acquire new customers,…

The Buying Enablement Guide: A Modern Approach To B2B Selling

Who's in charge of buying? Who's in charge of selling? It's not a trick question, but the answer is truly important. Take the lead; show your buyers the way. They will appreciate it and you'll get deals done faster. This E-book can teach you what you can do to better enable your buyers—and every stakeholder in the buying group—to actually…

Why Pay - Cracking The Code On Communicating Price Increases

State Of The Conversation Report Talking to your customers about price increases is not fun, and it can be tricky. But many B2B professionals agree that price increases are essential for maintaining desired profitability and revenue growth. Download this report to hear expert insights on how companies are handling price increase conversations today, and how buyers are responding to them.…

How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

Is your database ABM-ready? Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality. Download this latest E-book to access a step-by-step guide…

The B2B Content Disconnect: What Companies Believe Vs. How They Behave

State Of The Conversation Report A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the…