Subscribe

E-books

Maximizing Trade Show ROI

Trade shows are one of the biggest spends for any organization. Knowing this, companies should maximize their trade show return on investment (ROI) by pre-booking more sales meetings, driving more booth visits and following up with leads post-event in an effort to turn them into opportunities for the sales team. This E-book covers several techniques to maximize your trade show…

Personalized Marketing Blueprint

Delivering hyper-personalized account experiences, regardless of channel or whether an inbound or outbound motion, enables B2B enterprises to engage customers in much deeper and more meaningful ways. Get the blueprint for personalized marketing and learn: Four pillars of the customer life cycle "bow tie;" Five key attributes of a marketing engagement play; How to get the timing of your engagement…

The Playbook For Developing 3D Buyer Profiles

Today’s tools and technologies are positioned to provide marketers with an endless supply of buyer data right at their fingertips. But, none of that data is as insightful as information delivered directly from the buyer themselves. Marketers must use a combination of demographic, behavioral and self- declared data to get a complete view of the buyer. This digital human-to-human connection…

The Definitive Guide To Lead Generation

ILead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Dive into 160 thought-provoking pages of modern tips, tools and best practices covering every inch of lead gen, including how to: Build a robust lead generation strategy through marketing automation; Use content marketing, social…

The Definitive Guide To Engaging Email Marketing

The modern B2B buyer is more empowered than ever. They get information and peer reviews at the click of a mouse; they've got thousands of emails sitting in their inbox; and their digital savviness makes them crave personalized, relevant communications. It's safe to say generic emails are simply not going to cut it. Enter: The Definitive Guide To Engaging Email…

The Definitive Guide To Social Media Marketing

Social media marketing provides marketers with a more efficient, effective and cost-effective method to engage with fans, customers, prospects and partners across all channels. According to data from Pew Research, more than 76% of U.S. adults engage on social media platforms. Brands need to be where their audience is — and that's on social media. With a strategic approach and…

How To Improve Your Partner Strategy

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update. Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book. You'll learn: The 5 factors impacting partner engagement; 6 ideas to increase your partner support;…