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E-books

Fundamentals Of A Successful Website Personalization Strategy

Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you'll discover the fundamental components to include in your website personalization strategy. You'll also learn: Methods for selecting a personalization solution; The concepts to keep in mind when developing audience segments; Data types for targeting visitors; The three main categories of personalization tactics; and An exploration of…

An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue

Unlike passive content, content activation never leaves the buyer’s next step to chance. It orchestrates content-driven journeys that progress prospects faster and more accurately. In this E-book, you'll learn how content activation: Focuses on the buyer's immediate information needs; Removes the obstacles to self-education; Spots the hottest prospects so you can accelerate to a sale; and Serves less engaged prospects…

Content Experience Impact: And The Buyer’s Journey

The Impact Of Content Experience On The Buyer's Journey This benchmark study details how B2B marketers are creating impactful content for their buyers at every stage of the journey. Some key findings include: Over half of participants report that budget constraints are their biggest barrier to content marketing; Almost two-thirds of participants have only basic or no measurements of content…

How To Build A Business Case For A Data Management Program At Your Company

You know that it's critical for your company to invest in data management. Now you just have to convince everyone else. In this guide, learn 10 key areas where a data management program can help improve both the top line and the bottom lines, including how it helps: Increase lead conversion by reducing follow-up time;Improve the effectiveness of predictive analytics…

Who Owns The Content Experience?

  If you have content, you have a content experience, whether you've considered it a content experience or not. You might be inclined to think that who owns the content experience depends on the size of the company, but the reality is that there is really no marketing practitioner who owns the experience as a whole. This E-book will help…

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing

  The Attention Revolution is here. Are you ready for it? Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge…

Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you? This E-book asks marketers to take a good hard look in the mirror and identify where they stand…