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E-books

The Definitive Guide To Lead Generation

ILead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Dive into 160 thought-provoking pages of modern tips, tools and best practices covering every inch of lead gen, including how to: Build a robust lead generation strategy through marketing automation; Use content marketing, social…

The Definitive Guide To Engaging Email Marketing

The modern B2B buyer is more empowered than ever. They get information and peer reviews at the click of a mouse; they've got thousands of emails sitting in their inbox; and their digital savviness makes them crave personalized, relevant communications. It's safe to say generic emails are simply not going to cut it. Enter: The Definitive Guide To Engaging Email…

The Definitive Guide To Social Media Marketing

Social media marketing provides marketers with a more efficient, effective and cost-effective method to engage with fans, customers, prospects and partners across all channels. According to data from Pew Research, more than 76% of U.S. adults engage on social media platforms. Brands need to be where their audience is — and that's on social media. With a strategic approach and…

How To Improve Your Partner Strategy

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update. Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book. You'll learn: The 5 factors impacting partner engagement; 6 ideas to increase your partner support;…

The Definitive Guide To Marketing Automation

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling. Dive into this definitive guide to marketing automation to learn: Why marketing automation…

The Webinar Playbook: Game-Changing Strategies From 10 Top B2B Marketers

According to research from InsideSales.com, 73% of marketing and sales leaders said webinars are the best way to generate quality leads. But as buyer preferences evolve, a traditional webinar model (think generic slideshows complemented by a single voice on audio) may not always cut through the noise and drive the high engagement it used to. To learn how marketers are…

The Tactile Marketing Automation Idea Book

The digital world is a crowded place. No one is going out of their way to hear what you have to say. You have to get in front of them in a memorable, engaging way. But how? A tactile marketing automation solution can help you drive results through the send of personalized, high-impact dimensional mail, directly from your marketing automation…