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E-books

How To Build A Business Case For A Data Management Program At Your Company

You know that it's critical for your company to invest in data management. Now you just have to convince everyone else. In this guide, learn 10 key areas where a data management program can help improve both the top line and the bottom lines, including how it helps: Increase lead conversion by reducing follow-up time;Improve the effectiveness of predictive analytics…

Who Owns The Content Experience?

  If you have content, you have a content experience, whether you've considered it a content experience or not. You might be inclined to think that who owns the content experience depends on the size of the company, but the reality is that there is really no marketing practitioner who owns the experience as a whole. This E-book will help…

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing

  The Attention Revolution is here. Are you ready for it? Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge…

Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you? This E-book asks marketers to take a good hard look in the mirror and identify where they stand…

Buyer’s Guide to Selecting a DAM

Digital Asset Management (DAM) systems act as the heart of how marketing teams, agencies and partners operate. The right DAM system can keep track of all your assets, creating efficiencies that cut your overall costs and potentially boost topline by getting campaigns launched faster. Download this guide to learn how to find the right DAM system for your company, including:…

Why Website Personalization Is The Most Important Part of Your Account-Based Marketing Strategy

When potential buyers from your target accounts visit your site, you want them to engage with the most relevant content, learn about capabilities and offerings pertinent to their organizations, and become more receptive to communication from your sales team. So if real-time website personalization is not a part of your ABM strategy, you are missing opportunities to be individually relevant…

Artificial Intelligence for Sales and Marketing

The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing and sales automation tools, it's easier than ever to get your message out to prospects.But when they respond and express interest, it's not easy to engage every single one of them to find out who's truly interested in your product or service. This E-book will…