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The 2023 C-Suite Go-To-Market Benchmark Survey: Prioritizing Efficiency By Using Technology & Data To Do More With Less

The 2023 C-Suite Go-To-Market Benchmark Survey: Prioritizing Efficiency By Using Technology & Data To Do More With Less

In an unpredictable world, B2B practitioners are latching on to any semblance of predictability — and that translates to a renewed focus on efficiency. During times of economic turmoil, organizations are refining the ways they go-to-market (GTM) — and making matters worse is that previously successful processes don’t quite cut it in the modern marketing landscape. In the 2023 edition…
The Operations & Processes Survey Report

The Operations & Processes Survey Report

All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack. Without the right platforms in place, B2B teams must wade through dirty data and siloed processes — turning their quest to identify, engage, and convert prospective buyers into an arduous, time-consuming task. It's not surprising, then, that 52% of people who responded to the Operations…
The Ultimate Guidebook To Channel Partner Ecosystems

The Ultimate Guidebook To Channel Partner Ecosystems

Businesses are undergoing a paradigm shift. The very nature of competition, the ways customers buy and how companies go to market is changing. A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel. The shift in mindset means…
3 Ways Sales Leaders Can Improve Win Rates

3 Ways Sales Leaders Can Improve Win Rates

Sales managers are under a ton of pressure — they're overwhelmed by requests to support deals, join customer calls, guide reps and pull together accurate reporting. They're frustrated by the amount of time it takes to ramp up new sellers and to build efficient training processes and, on top of that, they spend hours manually sorting through various dashboards trying…
How To Optimize Your ABM Strategy With Intent Data

How To Optimize Your ABM Strategy With Intent Data

Today's B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time…
The Real Cost Of Corporate Gifting

The Real Cost Of Corporate Gifting

When it comes to your marketing efforts, you might be surprised to hear that not only does corporate gifting cost less than you think, but it can also have an impressive ROI. Check out this guide to find out how you can use direct mail and gifting alongside your digital channels to gain a competitive advantage. You'll find how to…