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E-books

ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short. If you're already on board, but you don't know how to get started, this playbook is for you. Here's what's inside: Seven questions to…

G2 Evaluates Emerging Marketing Account Intelligence Space

In need of marketing intelligence to exceed your revenue goals this year? G2 recently conducted research to determine the best possible solutions to meet Marketing Account Intelligence needs. Vendors were evaluated for customer satisfaction and market presence. These two categories are the foundation for the G2 Grid, which visually showcases the marketplace rankings based on benchmarks for both market trend…

6 Easy Steps To Kickstart A Killer CXM Program

"The customer is always right!" Right? Maybe not. But now that customers can interact with your business on multiple channels, and broadcast their opinions in an instant, "always" takes on a whole new meaning. Although tracking and responding to customer issues across touchpoints may seem daunting, the reality is you can easily and proactively delight customers with a solid customer…

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features the top 10 B2B marketing trends to watch in 2019, chosen by 200 of your B2B peers. While personalization as a theme weaved its way through many of our top trends, a return to data and old-school approaches was not far behind. Read on to…

Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies

GDPR continues to give B2B organizations a tough time. Many marketing and sales professionals worldwide are united in their confusion regarding who's affected, what's permitted and what on earth are they to do now?! Meanwhile, we are all aware of how risky and costly it is to stay misinformed. To help ease you into today's new GDPR reality and clarify…

The Building Block Guide To Marketing Attribution

Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not yet embraced attribution as a means to do this. This E-book provides a real-world view of how companies such as Smarsh and Kaltura are implementing and using attribution, with lessons on the challenges they faced and the steps they took to realize the benefits of…

The Savvy Marketer’s Guide To Personalized Demand Gen

Your demand generation strategy is only as good as the data that powers it. But not just any data, but contact and account data. This E-book explores how you can tackle demand gen the savvy way, using only the freshest, most up-to-date data to ensure your company's solution and/or service is top of mind, at the right time. Read on…