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E-books

How To Build A Revenue Engine For A Digital-First World

Now is the time to move from a digital-reactionary to a digital-first strategy. While a mix of in-person and digital outreach has worked for many organizations — particularly when it comes to long B2B buying cycles — digital strategies that include webinars, virtual meetings, thought leadership pieces and other content will be the way forward. This E-book will examine the…

6 Proven Methods To Drive B2B Demand With Better Business Data

Even with the best of intentions, data management procedures don't always equate to pristine data. The challenges are only magnified as sales and marketing professionals now have an abundance of data and analytics at their disposal. More data amplifies the noise. How do companies attack this problem? Innovations in data science and collection methods will lead the way to better…

Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content syndication — the practice of publishing your organization's content, such as blog posts, white papers, infographics and videos on third-party websites — can increase brand awareness, drive organic traffic to your website and generate new leads. Yet, at the same time, content syndication is playing a larger role in demand generation. But an increasingly crowded digital landscape can make…

An Augmented Workforce For Surviving And Thriving In The New Normal

We don't have to tell you that times have changed. You are living it right now. Businesses everywhere are coping with the economic fallout of COVID-19, which has affected everything from day-to-day operations to the way organizations interact with their customers and prospects. This E-book explores practical tips for marketers, salespeople and customer success teams looking to survive today, revive…

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify their ability to build ABM programs that deliver more relevant marketing and more significant revenue impact. This report will provide insights into how programs combining both intent data and predictive analytics can: Make sales teams more efficient by identifying the…

The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

Are business leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — where people and solutions like Intelligent Virtual Assistants (IVAs) work harmoniously together — become our new reality? 472 CEOs, CIOs and Marketing executives were surveyed for their opinions and insights about this new hybrid approach…

Bridging The Sales And Marketing Divide

The relationship between sales and marketing, much like any other relationship, can be challenging. That said, it's undeniable that the partnership between sales and marketing is critical. It's one of the most important relationships for driving success within a company. Solutions based on AI technology can also contribute to bringing all these necessary elements together and make these relationships better.…