Subscribe

E-books

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing

  The Attention Revolution is here. Are you ready for it? Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge…

Own The Journey: A Field Guide For Becoming A Marketing Explorer

Being a content marketer is a little like traveling. There are those who wander and those who stick close to home. There are "marketing tourists" who follow in others' footsteps and "marketing explorers" who blaze their own trails. Which one are you? This E-book asks marketers to take a good hard look in the mirror and identify where they stand…

Buyer’s Guide to Selecting a DAM

Digital Asset Management (DAM) systems act as the heart of how marketing teams, agencies and partners operate. The right DAM system can keep track of all your assets, creating efficiencies that cut your overall costs and potentially boost topline by getting campaigns launched faster. Download this guide to learn how to find the right DAM system for your company, including:…

Why Website Personalization Is The Most Important Part of Your Account-Based Marketing Strategy

When potential buyers from your target accounts visit your site, you want them to engage with the most relevant content, learn about capabilities and offerings pertinent to their organizations, and become more receptive to communication from your sales team. So if real-time website personalization is not a part of your ABM strategy, you are missing opportunities to be individually relevant…

Artificial Intelligence for Sales and Marketing

The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing and sales automation tools, it's easier than ever to get your message out to prospects.But when they respond and express interest, it's not easy to engage every single one of them to find out who's truly interested in your product or service. This E-book will…

Customer Reviews: 3 Steps To Create a Review Strategy For Your Business

As part of their online research, buyers engage with ratings and reviews to build a transparent, pre-purchase expectation for a product. In fact, 85% of tech buyers read up to 10 online reviews before making a purchase, according to G2 Crowd. Access this three-step guide to collecting, responding to and leveraging customer reviews to your company's advantage. Just fill out…

To Challenge Or Not To Challenge? Status Quo

Matching the Message to the Moment in the Customer Lifecycle Challenging your prospects, provoking the buyer, leading with unexpected insights. These disruption-minded messages are the lifeblood of the story you need to tell when you're the outsider trying to acquire new customers. But applying that same messaging approach to keeping customers and expanding profitability will backfire. To acquire new customers,…