Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Infographic: Building A Landing Page That Sticks
Landing pages play a vital role in B2B marketing campaigns. Thompson Local, a provider of…
Infographic: Making The Case For Marketing Automation ROI
Before investing in marketing automation, companies are looking for statistics to help them can understand…
Three Steps to Customer-Focused Alignment Between Sales & Marketing
Companies that make use of sales-enablement tools and practices empower their reps to become more…
The Power User’s Guide To Successful Webinars
Interactive online webinars have been identified as the gold standard for communications professionals to connect…
Discover How Predictive Analytics Can Turbocharge Your Marketing Automation
Marketing automation tools are part of the modern marketer's arsenal, but tracking a buyer's behavior…
Infographic: Account-Based Marketing
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate…
2013 Lead Management Optimization — Key Trends Analysis
Marketing is clearly committed to improving the level of support to sales, but there are…
Infographic: Cutting Through The Media Clutter
B2B buyers are bombarded with content , so marketers have to figure out how to…
A Mix-And-Match Content Strategy
You can't have just one — and that includes potato chips and types of content.…
Unlocking Internal Business Connections
As the old adage goes, it’s not necessarily what you know but who you know…and…
Infographic: Inbound Marketing’s Role In The Purchase Funnel
The four-step process familiar to every marketer — awareness, interest, desire, action — is changing,…
Infographic: Boosting Marketing’s Business Relevance
Top marketers are using marketing analytics to predict future outcomes as well as report on…
